From universities including SFU, Emily Carr and Capilano University
In the Fintech stream
Brief
Bill’d is a Gen Z oriented banking app that allows users to have a personalized experience.
Challenge prompt
How might we reimagine digital banking services, to make big banks feel approachable and transparent in their efforts to support Gen Z's financial goals and build lasting trust and loyalty?
Research revelations on Gen Z values
Personalization
Gen Z is used to utilizing digital spaces to accurately represent their values and personality. Think Notion and Arc Browser
Convenience
Ease of instant access to information has made it a default for product information to be user accessible.
Faster feedback loops
Interactions today are delivered in bite-sized bits (ie. short-form videos), leaving Gen Z inclined to explore products with shorter feedback loops.
Design process
Early ideation and sketches
Created a style guide
Solution
✅ A personalized dashboard
✅ Tailored, easy to understand widgets
✅ Quick access to the info you need
✅ Adapts to diverse user personas and goals
Results
The results were overwhelmingly positive...
From universities including SFU, Emily Carr and Capilano University
In the Fintech stream
Future improvements
The curtains haven’t fallen yet...
Integrated IOS and Android widgets
AI Insights for spending and credit card management
Integrations with other financial institutions and loyalty programs